A Belgian company was so impressed with the efforts of a group of Olin Business School MBA students to map out a U.S. market entry strategy, the company made the trip to St. Louis to further interact with the students, marking the first time an international practicum partner has visited the school.
Since its founding in 2000, Delcampe.net has built a vast online third-party selling platform for a wide range of collectibles including coins and postage stamps. With over 800,000 registered users, it is one of the largest online collectibles marketplaces in the world, boasting a strong presence in Europe. But it can’t seem to crack the U.S. market.
That is where the Olin students stepped in, developing a market entry strategy and competitor analysis and rethinking the company’s website.
“In business school, you spend an incredible amount of time learning about and discussing big-picture business strategy,” said second-year MBA student Austin French. “This project was a wonderful opportunity to apply these concepts and actually advise in the direction of an established company.”